Friday, January 29th, 2027
–
Sunday, January 31st, 2027
Elmia
in
Jönköping
Four packed halls, more than 140 exhibitors and over 600 motorcycles to sit on and dream about. All the major—and most of the smaller—motorcycle suppliers will be exhibiting, alongside numerous accessory companies, insurance and finance providers, motorcycle clubs, the Swedish Motorcyclists Association (SMC), leading dealers and many more.
New for 2027: an action arena featuring the country’s best stunt show, outdoor racing, music and live performers. There will also be a major custom bike exhibition, stages, competitions, experiences, and more bars and restaurants than ever before.
Learn more about the attractions and programme at www.mcmassan.se.
Elmia and the motorcycle industry have worked together to improve the visitor experience. Read more about the improvements we have made: https://www.mcmassan.se/mc-massan-2026-2/